This is the place to be inspired and create the future of pet care.
Our Approach
We help you win the pet consumer by inspiring new opportunities through storytelling and co-creation, unlike anything you’ve ever experienced.
-
Learn
Immerse yourself in interactive experiences
to learn about the pet category -
Activate
Generate actions we can take
together to drive growth -
Build
Prioritize ideas and build a
plan for execution
You Need To Experience it
To Believe it

Explore the full power of the Purina
portfolio and test your Pet that Pet category
knowledge through gamified learning.

Explore interactive journeys that bring to life
opportunities to solve pet owner pain points
including personalized interactions with
AI/VR-powered character avatars.

Learn about the latest trends, insights, and
strategies shaping the future of Petcare.

Experience our vision for the future of
Petcare through immersive, first-person
journeys in the LAB9 VR theater.

Drive digital-design excellence in this multi-
functional collaboration space focused on
the seamless integration of online and in-
store shopping.
Our Team



